
Most leadership advice is written for people who already feel confident. David's work is for the much larger group who don't — the newly promoted manager, the founder three years in, the executive who suspects everyone else has this figured out and they don't. His argument is simple: leadership is a decision made repeatedly under uncertainty, not a personality trait some people are issued at birth.
Executives, managers and anyone about to be handed responsibility they don't feel ready for.

“The most honest keynote our leadership team has sat through in years. No slogans, no shortcuts — just a better way to think.”TUNDE BAKARE — Chief Operating Officer, a growth-stage logistics company